A Look at the New Google Adsense Interface November 2010

A Look at the New Google Adsense Interface November 2010

Posted on November 10, 2010 by Sean Vosler in Marketing, Productivity

Today Google released its beta for the new Adsense interface for the general public!  If you use Adsense listen up because Google has finally caught up with other PPC providers with its data visualization.  First thing you’ll notice with the new interface is it looks a lot more like Adwords, its a lot easier on the eyes and I’m quite happy with just the graphical update.

Adsense 2010

No Showing CTR! Don't want to be fired from Google!

No More Exporting to Excel!

Google Points Out The Three Main Changes

Actionable data to help you better understand your performance and make more informed business decisions.

Graphs

Graphs on the Performance reports tab allow you to easily view trends in your performance. You can quickly view impressions, clicks and earnings all in one graph, compare text ad performance to image ad performance, compare date ranges and easily manipulate data to recognize trends.

More Data

You can now run detailed performance reports by ad type, ad size, ad unit, targeting type, and bid type for total earnings and other metrics, over a custom date range. You can also drill down into those reports to view new reports for just one or multiple elements, like channels, ad units, or products.

Learn more about insights and reporting in the new interface

 

Redesigned interface helps you find what you’re looking for and complete tasks quickly and easily.

Streamlined, Reorganized Interface

A visual redesign makes it easy to quickly see your earnings and payment information, find relevant features, and make changes to your account.

Relevant Help on Every Page

Targeted help, including the relevant frequently asked questions, appears on every page so that you can get the information you need without leaving your account.

Revamped Resources Page

The resources page brings top resources, in addition to help, right into your account. Check out this page to view videos, read blog posts, and more.

Learn more about how we’ve improved the interface.

Easier to use, richer controls to help you protect your brand – all in one place.

Controls Grouped Together

Find all ad controls, including advertiser site, category, and ad network blocking as well as the Ad review center on the Allow & block ads tab.

Improved Ad Review Center*

The updated ad review center makes it easier for you to review ads that have been placement targeted to your site. You can now search for ads by ad type, keyword, URL, or ad network, and choose to approve allow or block them.

Category Blocking**

Block categories of ads, such as politics, religion, and dating ads from showing up on your site.

Learn about all of our control features

*The ad review center will be rolling out to all publishers over the next few weeks.

**Category blocking is supported in a limited set of languages

Videos

A Tour of the New AdSense Interface

  • See the improvements we’ve made and the new features we’ve added to the new AdSense interface.

More Insights to Help You Make Business Decisions

  • Customize graphs and run detailed performance reports to analyze the amount you’ve made from various ad formats, ad sizes, bid types, and more.

More Control Over the Ads on Your Site

  • Block ads by advertiser URL, and block categories of ads from showing on your site.
  • Search and review placement-targeted ads by ad type, keyword, URL, or ad network to easily find, approve, or block ads in the Ad review center.

Greater Efficiency to Manage your Account

  • Find features and make changes to your account quickly and easily.
  • Find help when and where you need it with relevant help links customized to the content of each page of the interface.

What do you think?