Thoughts on My Favorite Ad of 2020…
Search for the soul of your message.
You will know when you find it, not because you’re an expert but because you are human.
A simple formula this ad uses so damn well:
Start in the middle of the story, explore the conflicts along the way, reveal the ‘why’ at the end… trust the process.
Never forget…You must STRIVE to create messages that matters not just for your audience, but for yourself… it will drive you to care as much as it drives them to take action.