An interesting question posed “can you be a copywriter for the gaming industry”.
Short answer YES OF COURSE…
Long answer… The following video is an example of some next-level video game copywriting.
It is NOT easy to do correctly, it sounds casual – it’s fun, but it is deliberate… it’s “tell the features, show the benefits” copy done in the best possible way.
- Selling a game is like selling anything else, KNOW YOUR AUDIENCE and talk in their voice, speak to their desires, and match their tone.
- Selling a game is like selling anything else, GOOD PRODUCTS HELP GOOD MARKETING. Selling a bad game with good copy is like selling a bad product with good copy, you can do it but it won’t last long. That’s probably why it’s even a question “do games need copy”, the nature of video games and how QUICKLY it is to know if it’s ‘good’ or ‘bad’ lends itself to not being seen as “needing copy”. To me
I think it’s a really underserved niche that, if you understand it’s eccentricities, can become a very valuable area to work. But again, and this is more and more the case than ever before, good product > good copy… but they still need copy.
In fact, I would see it more of a “review/testimonial” type of copy service than traditional “sales page” copy…
But yea, lots of opportunities there if you keep in mind the eccentricities of the audience.
You’re selling fun and escape, two of the most valuable assets on the planet.