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a theory of success. the {re}amalgamation of entrepreneurship & messaging

a theory of success.
the {re}amalgamation of entrepreneurship & messaging

Thesis. Recently the reckless abandonment of letting “a message” be the engine that drives an entrepreneurial pursuit has created a problem. The shift from a big idea creating the drive to be an entrepreneur to wanting to be an entrepreneur creating the desire to find a big idea has created a generation of ‘want-a-preneurs’ with an inkling of what they want, but no clear vision of why they want it.