Categories
aside copywriting

You’d have to be reckless.
2021 Macbook Pro ad

We’ve created something wild. With a fire in its belly. This thing, draws everything in. Moving silently, night and day. Into the deepest blacks and brightest lights. It’s eye, razor sharp. It’s sound, deafening. Pretty… dangerous. So why would anyone give this beast more power? You’d have to be reckless. What have we done? And, more importantly, what will you do with it?